Increased On Line Traffic Why You Want To Be Part of the Web 20 World

Marketing is a large part of your business, and successful marketing is a large part of having a successful business. Many people are very easily confused when they see web 2.0 marketing somewhere. However, there is nothing to be confused about. It's not a special program or different type of marketing. It's just a new way of doing things, and the whole "2.0" is just a buzzword that was mentioned once by someone and stuck. Basically, web 2.0 marketing is simply viral marketing. And viral marketing is simply word-of-mouth. It's a newer form of advertising and marketing that reaches more people and appeals to consumers in a manner they can relate to.





Viral marketing allows you to connect with potential customers on a much more personal level; through social networks, blogs, and other personal forums, you can create relationships that you might not have been able to otherwise. In order to make the most of web 2.0 marketing, you need to keep a few things in mind.





First, you need to attach emotion to your social marketing. Regardless of whether you make people love you or hate you, or make them feel happy or sad, an emotion needs to come out of the personal opinion that you give. Also, you need to be different. People are tired of the same old song and dance. If you're going to use a new marketing method, you need a new story to tell. Do something completely unexpected; you'll attract much more attention through shock and unexpectedness.





With viral marketing, you HAVE to convey a personal story or message. You can't just advertise and expect things to work out. You need to give people a story that they can relate to and attach themselves to, so they can see the purpose for buying your products and/or services. Keeping an open door policy is another big part of web 2.0 marketing. People need to feel welcome and be able to access information easily. Even having a sign in website can drive away business, so keep everything public and free to get the best response from your marketing endeavors.





Accepting comments and using comments to communicate with your readers on blogs and message boards is another way to personalize your business. By giving your business a virtual face, you will make it really hard for people to turn away from your business.





Next time you see the word "web 2.0", don't be afraid. Instead, just know that it's nothing more than a fancy buzzword.

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Increased On Line Traffic The Six Most Important Steps In Developing Your Internet Marketing Plan

If you're the owner of a small service business, having a solid Internet marketing plan in place can both increase your name and brand recognition locally in your geographic area, as well as expose you to a whole new set of potential clients throughout the world.





If you have a business plan or vision that is written, you only need to integrate this Internet marketing piece into that existing plan. However, if you are like many of my clients, you carry your business and marketing plans in your head without bothering to commit anything to paper.





Here are ten considerations you need to make as you complete your Internet marketing plan:





1. Objective of Internet Marketing Plan:





What do you want to accomplish by using Internet marketing? To find new clients? Provide services and info to existing clients? Sell services or products? Educate your target market or your staff about your product or service? Create an online community for your target market? How much money to have to spend each month on this Internet marketing plan? Having a goal and budget in mind will make your marketing more effective.





2. Marketing Funnel:





The most successful online business owners have a marketing funnel (think of it as an upside down triangle) through which they "funnel" clients. For more details go to www.podcastings-teleprompter.com .The process begins from the wide top of the funnel, representing low-cost products or free give-always, and moving clients down through the funnel to the narrower portions which represent gradually increasing investments from the clients from your higher-priced products and services. What products and services do you currently offer? Are they at varied price points that would create a funnel effect? What plans do you have to increase your product or service line? Will those new offerings plug gaps in your marketing funnel?





3. Your Competition:





Knowing and understanding where you stand among your competitors can you help you strengthen your marketing message. Do a keyword search for the terms someone might use to find your business online. Write down the URL's of your top 5 competitors. How popular and relevant are their sites? Does your competition offer something unique? Where are the gaps in the service or product offerings?





4. Target Market:





Instead of trying to marketing to everyone find a clearly definable target market that you can easily describe and locate. Are they male or female? What age group? What industry? What socio-economic group? Where do they hang out on- and off-line? What do they read? To what groups and associations do they belong? How much money do they make? Can they easily afford your product or service? What keywords are they using to search for businesses like yours online?





5. Solution to a Problem:





The reason that someone will buy your product or hire to you to provide a service is to solve a particular problem that they have. What problems and issues plague your target market? How does your product or service solve that problem? How does your solution differ from that of your competitors? What makes you uniquely qualified to provide the solution to their problem?





6. Branding Your Business:





Your domain name can either help you be memorable or cast you into a sea of "brand less" solutions. At a minimum, you'll want to buy both your personal name as well as the name of your business in the version, if it's available. Then buy the versions of your product names and program names. If you use a full-featured domain registrar, you'll be able to point and mask these domains to internal pages of your web site, or use them as stand-alone sales letter pages. For more details go to www.paylock-generator.com .You may also think of problems faced by your target market or solutions that you provide and buy domain names in the version of those as well. Internet marketer Dean Jackson brands his ebook on how to stop a divorce by owning the domain name, Stop Your Divorce, This is a compelling solution to his target market -- men who have been ignoring their wives' complaints of marital dissatisfaction and come home one day to an empty house and a note telling him that she's filing for divorce.

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increased on line traffic: promote website

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Article Source: www.articlesnatch.com